Sustainable Fashion Design

  Jana & Emilia Fashion Design Studio have become increasingly aware of the

problems faced by the extreme use of resources in the textile industry to meet

consumer demands for fashion apparel. Retail fashion is part of the top 5 most

profitable sector (consumer non-durable) of the United States economy in 2015.

 

  Fast fashion companies driving to produce so much new appareal are creating

the 2nd most pollution of any industry after oil. The largest exports of textiles

in the world come from factories in China and India using cheap labour powered

by coal burning energy plants that release a majority of the industries CO2

footprint. That carbon footprint expands as domestic retailers continue sourcing

foreign made materials from textile factories shipped to garment manufacturing

sites and then to distribution facilities across the world.

 

  Creation of textiles requires a lot more than just power. All plant and animal

based materials need water to grow fibers which are then bathed in chemicals

for bleaching, dyeing and rinsing - even synthetic polymer based textiles

created with little water at plastic factories go through the exact same after

process of bathing and rinsing in chemicals. One quarter of chemicals produced

in the world are used in textiles.

 

  Synthetic materials use more resources to fabricate. According to the Food

and Agriculture Organization of the UN, production of one tonne of natural

fibers requires only 10% of the energy used for the production of one tonne of

synthetic fibers. Most synthetic textiles are petroleum based.

 

  Because of these reasons Jana & Emilia Fashion Design Studio is committed to

designing, producing and distributing fashion locally from Ottawa, Canada and

sourcing sustainable organic materials made from all natural or recycled fibers

to reduce their carbon footprint. They have chosen to work with plant and animal

based materials such as cotton, wool, hemp, bamboo, cashmere and silk. Jana &

Emilia's socially responsible designs allow their clients to wear the cultures that

they love without sacrificing on quality. Jana & Emilia Fashion Design Studio

understands that each unique piece they create is made for the individual in

mind without being independent from the environment.

 

  Most people only wear about 20% of their wardrobe. Jana & Emilia Fashion

Design Studio welcome working women to their studio where personal desires

can be inspired and commissioned in a more sensible way than purchasing

off the shelf imports that are motsly kept in the closet until thrown out.

According to the Environmental Protection Agency 84% of unwanted clothing

in United States ends up in either a landfill or an incinerator. This equals to about

80lbs of discarded clothes per person per year or over 13 million tonnes anually.

Many textiles cannot be recycled and end up in landfills mounting into concerns

of chemical leaks in soil and water.

 

  Organic and semi-organic fibers cannot be composted because of the chemicals

used in their creation but will still decompose at dumps and go on to release

methane gas which is 20x more powerful in pollution than CO2 emissions.

The fact that synthetic fibers account for nearly 80% of the waste and can take

more than hundreds of years to decompose further compounds the problem of

wasted clothing. Jana & Emilia Fashion Design Studio encourages women to buy

less clothes and wear them more often. They provide more value for consumers

purchasing fitted clothes made from natural materials selected at their studios.

Shoppers can buy something special that they like to keep wearing for both

sentimental and ethical reasons.

 

  So what about recycling or giving away clothes at the charities and donation

boxes around the Goodwill stores? According to the Council for Textile Recylcing

charities only sell about 20% of the clothes donated to them. Much of it is sorted

to find any rare or valuable items that are redistributed to national retail outlets,

separate warm clothes that go to Europe and the lowest end items may end up

in Africa. Most of the items received and eventually anything that doesn't get sold

will get baled up and sent to textile recyclers for pennies. Donated shirts are torn

into rags used for the automotive industry and any stained or torn clothes are torn

down further to use in insulation, carpet padding and floor mats. Most of these

downcycled clothing products will eventually still end up in the landfill after the

wipes, carpets and mats get thrown away too.

 

  Recycling technology of the scale needed to breakdown fabrics into fibers and

reweave them back into the same textile is 5-10 years away at best. While there

is technology available to recycle untreated cotton fabric today, the fibers produced

are short and require blending with virgin cotton to make the material strong

enough so not to tear. This process will not work if the cotton has been dyed,

treated or blended with any other material. And there is no complete solution of

any kind for synthetic materials of which 100million tonnes was produced in 2015

and expected to increase.

 

  The choice to use natural materials sourced from the local region is important

to reduce carbon footprint that is said to cause global warming. Jana & Emilia

Fashion Design Studio is always looking for sustainable ways to create pieces

for both work and pleasure without reducing durability or style. By using natural

fibers that carry less harmful chemicals as synthetic petroleum based materials,

Jana & Emilia will help reduce pollution in landfills, soil and waterways.

 

  The challenge comes in sourcing the best providers of fabrics in Canada that have

a transparent method to show how and from where materials are made. Jana & Emilia

Fashion Design Studio carefully considers and consults with each potential vendor

before selecting fabrics that meet criteria of being ecofriendly, all natural, locally sourced,

or recycled and ethically made.

 

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Written by Kia Kordestani on October 28, 2016

 

 

Jana & Emilia Fashion Design Studio at Lococina Boutique

Jana & Emilia Fashion Design Studio is proud to announce new production lines being made available for purchase at Lococina fashion boutique in Ottawa, Canada.

Lococina is a Canadian high end women’s apparel shop located on 207 Dalhousie St. in the trendy neighbourhood of the Byward Market. Known for their locally produced lines using all-natural high quality materials made their fashion shop a fitting choice for Jana & Emilia Fashion Design Studio collections. New fall and winter 2016/17 designs will be immediately released in-store.

Lococina will offer Jana & Emilia Fashion Design Studio collections that are sophisticated and elegant. The pieces are designed with sustainability in mind using natural fibres such as cotton, wool and silk. Recent Jana & Emilia Fashion Design styles have been inspired by everyday professional women who like to look fabulous and feel comfortable at the office.

Jana & Emilia Fashion Design Studio is pleased to be working together with Lococina to provide the best Canadian women designs and styles locally produced from the heart of the capital region.

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Select Jana & Emilia Fashion Design Studio styles from the 2016 UNESCO International Humanitarian Fashion Week are being planned for production and release in the future.

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Written by Kia Kordestani on September 18th, 2016.

 

 

UNESCO Fashion Week Review

The first International Humanitarian Fashion Week successfully launched in Ottawa after several months of preparation by organizer Danielle Kadjo. Ms. Kadjo, who is Miss Universe Canada and Miss World Canada beauty pageant finalist, proved a challenge in putting together a world class show that would be presented for the patronage of UNESCOs national commission in Canada. This was the first major fashion show in Ottawa since Ottawa Fashion Week ended in 2014 after commercial sponsors backed out on future events.

Over 600 people attended including the many beautiful models, designers, entertainers and crew arriving early to fit and prep for the high security event on Parliament Hill.

Jana & Emilia presented the first new collection of the evening right on queue. The two experienced Ottawa fashion runway designers came out with a line of eclectic womens dresses and hats inspired by African styles.

Many dresses made of luxurious fabrics were put on display. A few combinations of tops and bottoms included a strapless design with fringed skirt and a red, black and white jacket with pants. A variety of intricate prints and colorful fabrics were used throughout, including floral, peacock and fish patterns in blue, green and purple. Hats with feathers, ribbons and bows capped the top of models wearing open collar styles that exposed bare skin.

Several years ago Jana & Emilia produced the impressive African-inspired Tubulange collection made for a show at the Embassy of Egypt in Ottawa. The new styles released at the International Humanitarian Fashion Week further show their experience in creating cultural and themed clothing for high profile events and charities.

After a brief intermission, a video presentation from Madame Sophie Gregoire Trudeau, wife of the Prime Minister, came on display greeting guests and explaining the cultural importance of fashion and its relevance to UNESCO. Mr. Greg Fergus, Canadian representative from the House of Commons came on stage speaking of fashion being used in society to express who we are and its link to humanity.

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Jana and Emilia receiving the award for their humanitarion work

 

Jana and Emilia gave a thank you speech for a recognition award presented by Miss Kadjo later in the evening. We believe a person's truth lies in his or her actions. said Jana. They have worked on many charity fashion shows used to ...raise funds for causes supporting cancer patients, youth in Nigeria, villagers in Cambodia, (and) poverty stricken women in the Caribbean Islands, stated the designers.

It began raining at the closing of the ceremony on Capitol Hill as the glittery, well dressed and beautiful people of the evening made their way home through the weather. Many will return to work in different avenues of fashion throughout the rest of the year until coming together again for the next International Humanitarian Fashion Week event.

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Written by Kia Kordestani on September 14, 2016

 

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YOUR NEIGHBOURHOOD GOODWILL FASHION AMBASSADOR


What do you get when you put together creative fashion designers, international dignitaries,

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local representatives from the government of Canada, and photographers taking pictures of

models in stunning cultural themed clothes? The International Humanitarian Fashion

Week under the patrongae of the Canadian Commission for UNESCO!

 

As an agency of the United Nations, UNESCO and its national commissions have been

promoting collaboration for cultural diversity and national heritage for over 70 years.

While this year marks the launch of the very first International Humanitarian Fashion Week,

UNESCO has been linked to fashion projects in the past from London to Bangladesh. Jana and

Emilia are proud to be one of the 7 designers coming to the show on Parliament Hill in Ottawa on

September 10th, 2016. New looks will include African styles that make women feel beautiful

about themselves in luxurious fabrics and silk. Pieces have been designed for everyday use and

are ready-to-wear. Jana and Emilia hope to raise interest in the new cultural collection under the

patronage of the Canadian Commission for UNESCO.

 

The pair of local Ottawa designers have produced for shows at Ottawa Fashion Week held at

various venues in Ottawa as well as events at embassies and special diplomatic functions.

Known for their talent and experience Jana and Emilia produce exceptional quality

dresses, jackets, suits and elegant gowns for all occasions and clients. Having a dinner with the

Queen, meeting with the Prime Minister or just getting married? These designers know how to

make clients dress their best for those most important events. Designs are created at their

studios in Kanata where they have been working for over 30 combined years.

 

Check out the latest Jana and Emilia fashion collection when it unfolds to the public after the

September 10th, 2016 International Humanitarian Fashion Week under the patronage of

the Canadian Commission for UNESCO..

 

Written by: Kia Kordestani on September 1st, 2016

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 Sneak preview, model from Angie's Models and Talent Inc.

What to wear for the rest of this winter

Since we still have about 6 weeks of winter ahead, we prepared 6 colorful looks to cheer you up! We used very comfy materials -  fleece, wool and fur for keeping the cold at bay. Proving that winter fashion doesn't need to be boring. Call us if you'd fancy any of them! :-)

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